An Israeli startup that seeks to disrupt the global meat industry has partnered with a Brazilian meat and food corporation to bring its lab-grown, slaughter-free meat to Brazilian tables.
Rehovot-based Aleph Farms announced Thursday that it had signed a Memorandum of Understanding with Brazil’s BRF S.A. to co-develop and produce cultivated meat using Aleph’s patented production platforms.
Aleph Farms co-founder and CEO Didier Toubia said that his company was “thrilled” to team up with BRF.
BRF is one of the largest meat producers in the world. It reports revenue of some $7.25 billion and has invested more than $28 million in projects to reduce environmental impact. The partnership with Aleph Farms is part of BRF’s 2030 Vision strategy.
“BRF is ready and charged to play a leading role in this food revolution and be an active participant in one the greatest industry transformations of this generation,” said CEO Lorival Luz.
“Since 2014, we have witnessed an increasing global demand for new sources of protein driven by several factors, namely environmental concerns, new diets and lifestyles, which has spurred the growth of new dietary genres, including flexitarianism, vegetarianism and more,” said Luz.
This article first appeared in Israel Hayom.