Israeli Internet-of-Things startup Kwik has raised $3 million in a financing round led by Norwest Venture Partners. Kwik is an open end-to-end IoT platform connecting retailers, brands and delivery providers, enabling brands to develop direct relationships with their consumers in their homes.

In effect, the Tel Aviv-based company has developed smart buttons, similar to Amazon’s dash buttons, which let consumers order products from their home by pressing a button. Kwik, “Techcrunch” reports is working with Domino’s, Budweiser, Huggie’s and others on the subject. With a beta-site operating in Israel, the company will use the proceeds of the financing round to expand to the US. The company was founded by CEO Ofer Klein and CTO Shlomi Atias.


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