A German-Jewish beauty queen is launching a campaign to raise awareness about racist and anti-Semitic incidents and rhetoric afflicting Germany and Western Europe.
Tamar Morali kicked off her campaign, titled “SHALOM,” on Dec. 10, Human Rights Day.
She has gathered a group of the most influential German personalities who will post a picture on Instagram of them wearing a specially made hooded sweatshirt that has the word “Shalom” inscribed in Hebrew and English on the front and back, respectively.
The German influencers, who have a combined total of more than 30 million followers, will accompany the photo with a statement about either anti-Semitism or racism.
Morali, who moved to Vienna at the age of 8 and currently lives in Israel, added that “instead of only the media or Jewish organizations reporting about anti-Semitic incidents, I want some of Germany’s biggest influencers on Instagram to talk about these topics, so that a younger generation, and furthermore, people in general who never heard about anti-Semitism before, will be aware of what [it] is [and open a discussion about it].”
She invites people to join the campaign, share their experiences with racism and anti-Semitism, or even voice their opinions on the topic by sharing a picture on Instagram wearing the hoodie, tagging @placetob and using “#SHALOM.”