B’nai Brith Canada is urging Israel supporters to sign an open letter that demands major Canadian grocery chains to stop stocking Ben & Jerry’s products following the ice-cream maker’s decision to boycott the West Bank and eastern Jerusalem. The company is owned by the British behemoth Unilever, though founders Ben Cohen and Jerry Greenfield, who are Jewish, have a say in social-justices decisions.
In the letter, written in both English and French to local grocery stores, B’nai Brith said that by “unfairly singling out Israel with their boycott,” the company has made their products “unpalatable to many Canadian consumers.”
B’nai Brith Canada CEO Michael Mostyn in a statement released on Friday that “Canada’s Jewish community stands with Israel. It’s not just the ice-cream lovers who don’t appreciate their summer dessert becoming unfairly politicized.”
In January 2019, Canada’s Prime Minister Justin Trudeau slammed the BDS movement as anti-Semitic and against “Canadian values.”