Tag: Advertising
RJC places five-figure ad buy against Vice President Kamala Harris
In response to her decision not to attend Israeli Prime Minister Benjamin Netanyahu’s speech to Congress on Wednesday afternoon, the Republican Jewish Coalition announced its first digital advertising buy against Vice President Kamala Harris, the presumptive...
Antisemitism ad that runs during Oscars draws criticism
An ad purchased by the Foundation to Combat Antisemitism that ran during the Academy Awards on Sunday is drawing criticism for depicting a bar mitzvah celebrated in a church.
“I’m sure they had decent intentions...
Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment?
Apparently, the answer is yes.
Israel has had a brand problem, with the facts and odds stacked against them. This was made all the more clear with the start of the war against the Hamas...
‘Nearly 10,000’ people complained about Super Bowl ad, says US Arab head
A Super Bowl advertisement that the Jewish state purchased to call attention to hostages being held captive in the Gaza Strip by Hamas “undermines the integrity of broadcasting standards” and “misleads the public by...
Foundation to Combat Antisemitism buys 30-second Super Bowl ad
The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS).
The organization, founded by New England Patriots...
Kidnapped sign outside ‘Times’ office accuses paper of ‘whitewashing Jew-hatred’
Coincidentally, vandals defaced two posters depicting Israeli hostages that Hamas terrorists are holding in the Gaza Strip near a large billboard CAMERA took out near the Midtown Manhattan offices of The New York Times. According to...
Israeli newspapers run black front-page ad after judicial reform vote
Several leading Israeli newspapers ran entirely black front page advertisements on Tuesday morning, in response to the passing of key judicial reform legislation the day before.
The ads, published by "Israel Hayom," "Haaretz," "Yediot Ahronot" and "Calcalist," were paid for by the Israeli...
Airline deletes Holocaust-related ad from social media after facing backlash
The low-cost British airline EasyJet removed from its official social-media account an advertisement that featured a flight number tattooed on a customer’s arm after social-media users criticized the ad’s references to the Holocaust.
“While this...
Watchdog group starts media campaign urging stores to stop selling Ben & Jerry’s
The Simon Wiesenthal Center has launched an ad campaign in Jewish newspapers urging stores to stop selling Ben & Jerry’s ice-cream as a means to pressure its parent company, Unilever, to confront anti-Semitism within...
NBC Olympics chooses Israeli ad manager Innovid for production of Tokyo games
NBC Olympics, a division of the NBC Sports Group, has selected Israeli ad provider Innovid to provide ad-management solutions for its presentation of the Games of the XXXII Olympiad in Tokyo, Japan, which are...