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Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment?

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Apparently, the answer is yes. Israel has had a brand problem, with the facts and odds stacked against them. This was made all the more clear with the start of the war against the Hamas...
Clarence B. Jones, a visiting professor at the University of San Francisco and scholar writer in residence for the Martin Luther King Jr. Research & Education Institute, with former President Barack Obama meets in the Oval Office of the White House on Feb. 2, 2015. Jones worked with King on the “I Have a Dream” speech. Credit: Official White House Photo by Pete Souza.

Foundation to Combat Antisemitism buys 30-second Super Bowl ad

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The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS). The organization, founded by New England Patriots...
#StandUpToJewishHate. Source: Screenshot.

Blue square emoji symbolizes fight against antisemitism

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A brand-new $25 million initiative to battle antisemitism called #StandUpToJewishHate launched this week, using a blue square as its main feature. Created by the Foundation to Combat Antisemitism—founded by New England Patriots owner Robert Kraft in 2019—the...
Robert Kraft, winner of the 2019 Genesis Prize, at the award ceremony in Jerusalem on June 20, 2019. Photo by Flash90.

Robert Kraft and Brandeis University team up to respond to antisemitism

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The Robert Kraft Family-Brandeis Collaboration on Antisemitism, a multi-tiered effort aimed at combating hatred of Jews, debuted this month. It is a collaboration of the university in Waltham, Mass.; the Kraft family; and the...
Jewish philanthropist Robert Kraft inaugurates a new yeshivah in New England to educate an initial eight rabbis, as Rabbi Shlomo Noginski (left) and Rabbi Dan Rodkin (second from left), director of Shaloh House, a Chabad-affiliated school and Jewish community center in the Boston area, and other donors look on, May 19, 2022. Credit: Olga Mariotti/Chabad.org News.

Boston terror victim realizes dream of opening rabbinical school in New England

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On May 19, the Jewish holiday of Lag B’Omer, the ribbon-cutting for a new rabbinical school was held in Brighton, Mass., with philanthropist Robert Kraft flanked by local rabbis, dignitaries and elected officials. The school...
Robert Kraft, winner of the 2019 Genesis Prize, at the award ceremony in Jerusalem on June 20, 2019. Photo by Flash90.

Kraft congratulates Yeshiva University basketball team on record-breaking season

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New England Patriots owner Robert Kraft and Milwaukee Bucks co-owner Marc Lasry sent video messages to Yeshiva University’s basketball team, the Maccabees, congratulating them on their continued success. Standing in front of his six Lombardi...
New England Patriots owner and Jewish philanthropist Robert Kraft, winner of the 2019 Genesis Prize, seen during the ceremony at the Jerusalem theater on June 20, 2019. Photo by Flash90.

Genesis Prize Foundation launches ‘Speak out for Israel’ to counter anti-Semitism

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The Genesis Prize Foundation (GPF) and the 2019 Genesis Prize winner Robert Kraft announced the launch of “Speak Out for Israel”—an international campaign designed to help combat the global rise of anti-Semitism and attempts...
Robert Kraft, winner of the 2019 Genesis Prize seen during the Genesis Prize ceremony, at the Jerusalem theater on June 20, 2019. Credit: Flash90

Robert Kraft’s Foundation to Combat Anti-Semitism announces executive director

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Robert Kraft, chairman and CEO of the Kraft Group and owner of the New England Patriots football team, announced on Oct. 6 the hiring of Rachel Fish as the founding executive director of the...
More than a dozen players from the 2019 Super Bowl Champion New England Patriots in Israel as part of the program “Touchdown in Israel III,” the third installment of a VIP trip to Israel for NFL players organized by Patriots chairman and CEO Robert Kraft. Credit: Josh Hasten.

Touchdown! NFL, Patriots, Kraft score friends and followers in Israel

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As he was coaching young Israeli high school players during an American football in Israel (AFI) scrimmage game at the Kraft Family Sports Campus this past Friday morning in Jerusalem—and with six New England...
Two teams in Israel lining up. Credit: Erel Taly.

Israelis get inside the huddle, embrace the strategy and tactics of American football

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Many Israelis came to work bleary-eyed on Monday morning, having stayed up all night watching the New England Patriots defeat the Los Angeles Rams in Super Bowl LIII. While the low-scoring affair certainly wasn’t...