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Can Super Bowl ads reduce antisemitism and increase pro-Israeli sentiment?

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Apparently, the answer is yes. Israel has had a brand problem, with the facts and odds stacked against them. This was made all the more clear with the start of the war against the Hamas...

‘Nearly 10,000’ people complained about Super Bowl ad, says US Arab head

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A Super Bowl advertisement that the Jewish state purchased to call attention to hostages being held captive in the Gaza Strip by Hamas “undermines the integrity of broadcasting standards” and “misleads the public by...
Clarence B. Jones, a visiting professor at the University of San Francisco and scholar writer in residence for the Martin Luther King Jr. Research & Education Institute, with former President Barack Obama meets in the Oval Office of the White House on Feb. 2, 2015. Jones worked with King on the “I Have a Dream” speech. Credit: Official White House Photo by Pete Souza.

Foundation to Combat Antisemitism buys 30-second Super Bowl ad

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The man who helped Rev. Martin Luther King Jr. write the “I Have a Dream” speech will appear in a Super Bowl commercial from the Foundation to Combat Antisemitism (FCAS). The organization, founded by New England Patriots...
Eli Lunzer. Credit: Courtesy.

It’s Super Bowl week, and Eli Lunzer is tackling a different side of sports

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For Eli Lunzer, the road to Super Bowl Super LVI started weeks before the team match-ups were determined. Lunzer will arrive in Los Angeles for a nonstop week of work before the Cincinnati Bengals...
New England Patriots wide receiver Julian Edelman, Jan. 19, 2014. Credit: Jeffrey Beall via Wikimedia Commons.

New England Patriots star wide receiver Julian Edelman retires from NFL

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New England Patriots wide receiver Julian Edelman announced on Monday that he is retiring from the National Football League due to a knee injury. “Nothing in my career has ever come easy and no surprise,...
A scene from Proctor & Gamble's interactive Super Bowl LIV ad powered by technology derived from an Israeli startup, February 2020. Source: Screenshot.

Israeli startup helps create first-ever interactive ad for Super Bowl LIV

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The Israeli startup Eko has teamed up with the consumer-goods giant Procter & Gamble to develop the first interactive commercial co-created by consumers that will air during Super Bowl LIV on Sunday, reported The Jerusalem...