Eyal Shani, the Israeli king of pita bread and cauliflower, is set to open 150 restaurants in Europe over the next five years, according to local media reports.
The celebrity chef behind the super successful Miznon chain of food-in-a-pita diners and the upscale Salon restaurants in Israel and abroad is setting his sights on European capitals such as Lisbon, Copenhagen and Madrid, Calcalist recently reported.
Shani and his business partners already operate dozens of restaurants across the world, including in Vienna, Paris, Melbourne and New York, where the opening of the Salon in 2019 was accompanied by much fanfare.
His restaurants in Israel include the original Salon, Malka, North Abraxas, Port Said and Romano, as well as numerous branches of Miznon.
This report first appeared in Israel21c.