Israeli marine biologist Shimrit Perkol-Finkel, head of Tel Aviv-based ECOncrete, was selected as an awardee in the WE Empower U.N. SDG Challenge, the first global business competition for women entrepreneurs who are advancing United Nations Sustainable Development Goals.

The WE Empower Challenge honors five female entrepreneurs, one from each of the five U.N. regions, who are advancing the SDGs through their business practices. The opportunity recognizes their innovative work, provides capacity-building training sessions and high-level advocacy opportunities.

ECOncrete’s environmentally sensitive concrete products enhance marine life while increasing the structural stability, longevity and aesthetics of urban waterfronts and coastal structures. The technology features a modified concrete “recipe”—a variegated texture attractive to marine life and a 3D design to accommodate elements such as tiny holes for little fish to hide in.

ECOncrete has won awards including the Ocean Exchange challenge (Savannah, Ga., 2012); best startup of the EISP 8200 competition (Israel 2014); first prize at the World Science & Technology Innovation (Shanghai 2015); SwitchMed Green Pitch competition (2017); Port XL scale up alumnae (2018); the 2018 Biomimicry Design Challenge for its Tide Pool Armor product; and the Island of Happiness Coastal Design Challenge (Bali 2018).

The WE Empower Challenges Awardees will convene in New York City during the week of the U.N. General Assembly starting on Sept. 24. They will attend the U.N. Global Compact Leaders Summit, a dialogue with the Council of Women World Leaders (CWWL), the “We the People” Summit, the G5 Collective Dinner and the Global Citizen Summit.

Representing the “Western E.U. & Other” region, Perkol-Finkel will join the other four awardees in a pitch competition hosted by fashion designer, activist and Vital Voices Board Member Diane von Furstenberg, vying for a $20,000 grant.

Perkol-Finkel holds a Ph.D. in marine biology and ecology from Tel Aviv University, and was an European Union Marie Curie Fellow during her post-doc work at the University of Bologna, Italy.

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